Las Fiestas de Agosto in Madrid: La Paloma in La Latina

Fiestas de Agosto Madrid 2018 Poster

Las Fiestas de Agosto in Madrid: La Paloma in La Latina

It´s late afternoon in La Latina, one of the most characteristic and castizo neighborhoods of Spain´s capital city. Colourful flags and vibrant Manilla shawls decorate every street, and the local restaurants are busy blocking off their doorways and setting up makeshift bars outside. It´s stifling hot in the summer heat, but there´s an energy in the air that can only mean one thing: this is gonna be a great party.

And above all else, Madrid loves a good party.

So while it´s no surprise that most Madrileños abandon the 40°/100°+ summer swelter of August to head to the southern coast, those that remain in the capital make the most of it.






If you can stand the heat, August in Madrid is magical. Outside of the crowds at the verbenas in the south, the city is seemingly empty and holds a whole different vibe than the hustle and bustle of any other time of year.

It´s been a few years since I officially lived in Madrid, but I visit often and almost always plan a trip for La Paloma and the Verbenas de Agosto. What can I say? I guess I like a good party too!

Las Verbenas de Agosto in Madrid

A verbena is essentially a massive block party, complete with street food, summer booze, live music, DJs, dancing and good times for everyone from baby to abuelo. There are 3 big verbenas, or festivals, in the southern barrios of central Madrid, and they´re celebrated one right after the other.


San Cayetano

When: August 1-7, annually
Where: Embajadores, along Calle Embajadores and the areas used for the weekly Sunday Rastro market.

San Lorenzo

When: August 8-11, annually
Where: Lavapiés, the hip, multicultural neighborhood known for its hippies, dreadlocks and tasty south Asian and Senegalese restaurants.

La Paloma

When: August 11-15, annually
Where: La Latina, the chic, classic barrio famous for its tapas, terraces and timeless charm.

8 Things Not to Miss at
La Verbena de la Paloma

While all three festivals are a blast, La Verbena de la Paloma is by far the most well-known and celebrated, and it´s by far my favorite. So grab your dancing shoes and your favorite abanico (hand fan), because this is one festival you don´t want to miss!



1. Squeeze in at a tapas bar on Calle Cava Baja

If there´s one thing that La Latina is famous for, it´s the tapas. Head down Calle Cava Baja and the surrounding streets on any Sunday afternoon and you´ll find swarms of hungry Spaniards crowding in for a snack, a clara con limón and a few laughs with friends.

Calle Cava Baja La Latina, Madrid

All of the tapas and pinchos will be out on display at the bar, so you just have to squeeze up to the front to order your drink, point to what you want and enjoy. My favorite spot for pinchos is Txirimiri, just outside of the Plaza de la Cebada.

If you´re in town for a while, check out one of the several tour companies that run tapas tasting routes throughout La Latina, highly recommended for any foodies visiting the city.

2. Sip a vermouth or limonada in Plaza de la Paja

Plaza de la Paja is one of the main points of action during the Fiestas de la Paloma. There are several terrazas around, so try to find a shady seat and sip on something sweet to cool down.







If you know me, you know that I love vermút and couldn´t possibly think of a better drink to cool down on a scorching La Latina afternoon. If you´re looking for something a bit less boozy, try a Spanish lemonade – limonada – instead.

3. Dress up like a Chulapx

Chulapo Traditional Folk Dress of Madrid

¨Chulapo/a¨ comes from the term chulo, or cool, and the traje de chulapo/a is the traditional folk dress from the nineteenth centuries that Madrileños still wear today at festivals like the Verbenas de Agosto or La Fiesta de San Isidro in May.

Chulapo Sam
Sam’s makeshift chulapo costume. At least he tried!

The traje de chulapo for men is made up of grey or black pants, a white shirt, a grey waistcoat, and most importantly, a grey checkered hat and a red carnation in the lapel.

The traje de chulapa for women is a long dress (form-fitting at the top and then belled below the knee) with decorative laces, a long, floral, fringed Manilla shawl and a red carnation in the hair. Many Spaniards from other regions joke that Madrid´s is the least flattering of the traditional dresses for women, and they may be right. BUT a Madrileña can always find a way to look stylish!


While you´re probably not going to spring for the traditional traje de chulapo/a (or are you? I dare ya😜), you should at least get in the spirit by sticking a red carnation behind your ear or in your lapel. Or if all those vemúts leave you feeling extra festive, you can often find street vendors selling knock-off versions of the traditional dress. Souvenir, anyone?

4. Learn the steps to the chotis

The chotis madrileño has been more or less the official dance of Madrid´s verbenas since around 1850, when it was first brought over from Bohemia and danced in the Palacio Real.

It´s somewhat less slow than a slow a dance and more or less involves the woman spinning around the man as he spins around himself. Typically, those dancing are dressed in the traditional chulapo and chulapo attire.

The most exciting dance in the world, it is not. But you´ll be lucky to catch a pair of abuelos catch hands and re-remember those practiced moves lost in each other in the middle of a crowded plaza. And even luckier if one asks you to dance 😉.

5. Get down as the sun goes down in Plaza Las Vistillas

Since August is the hottest time of year in Madrid, it´s no surprise that most of the action gets going in the late afternoon and long into the evening.

Catedral Almudena de Madrid, as seen from Plaza las Vistillas

Located in one of the most charming parts of the city, Plaza las Vistillas is nestled on a hilltop with views of the Puente de Segovia and The Almudena Cathedral of Madrid.

This venue is reserved for the most well-known musical guests and is particularly packed late in the evening after the sun goes down. This year I´m excited to see the Instituto Mexicano de Sonido, who did the music for Disney´s latest success hit, Coco.

6. Try Your Luck at the Carnival Games

Basílica de San Francisco El Grande sunset La Latina 2012 (2) copy.jpg

Feeling lucky?

From Plaza Humilladero, head down Carrera de San Francisco toward the beautiful Basilica de San Francisco el Grande. Both side of the street will be lined with candy stalls and carnival games to keep the little guys occupied while mom and dad dance and sip their ´minis´.





You might as well try your luck at one of the kiddo Carnival games… maybe you´ll even win your own chulapo costume!

7. Quench Your Thrist with an Ironically Named ´Mini´

La Paloma Lavapies Madrid 8-2017 (18) copy.jpg

Madrileños are nothing if not a bit sarcastic, so don´t be surprised when you order a ´mini´ from one of the street vendor chiringuitos and walk away with a beer or mixed drink the size of your head.

A mini is anything but mini is Madrid, so stick with cañas if you´re trying to keep it low key!

8. Visit the Virgen de la Paloma

Like most Spanish festivals, what seems like a bit of a bacchanal is actually based in religion.

The legend of the Virgen de la Paloma goes back to the 1800´s, when an image of the virgin on the door of a La Latina home somehow inspired the devotion of the neighborhood – so much so that they built a church and a plaza of the same name.

To see an image of the virgin, you can visit the Iglesia de la Paloma during opening hours (but not during mass), or wait until August 15 at 20:00, when you can witness the procession of the bajada de la virgin throughout La Latina barrio.

Click here for the complete program of events at the
2018 Fiesta de la Paloma.

La Paloma Lavapies Madrid 8-2017 (5) copy.jpg

What are your favorite summer festivals in Spain?

My absolute favorite summer festival (thus far at least!) is La Fiesta de la Bajada de la Rama in Gran Canariabut La Fiesta de la Paloma is a very close second!  What´s yours?

We´d love to hear about your favorite festivals or your experiences at the Fiestas de Agosto in the comments below 👇

Party On! 💙✌️🍾

© Erica Edwards and, 2018. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Erica Edwards and with appropriate and specific direction to the original content.


27 Comments Add yours

  1. Lara Dunning says:

    I’m not sure I could take the heat, as I’m a weather whim, but I like the idea of exploring a place with fewer people around. I’d be totally into the tapas food tour!

    Liked by 1 person

    1. Erica says:

      The August heat is definitely not for everyone, that’s why most Madrileños flee to the south for a coastal breeze. With the heat waves taking over Europe this summer I have a feeling it’s gonna be a warm one…


  2. Oh my, I am going to miss all these summer festivals! We will be in Madrid in October! I hope there are festivals then!

    Liked by 1 person

    1. Erica says:

      October is a great time to be in Madrid. The weather is still warm, but not to hot and the market’s will be brimming with lots of tasty treats from the fall harvest!


  3. Kayla Nagda says:

    Summer festivals are great to see but i am not very summer fan 🙂 May be once, i would definately love to explore these festivals. thanks for sharing.

    Liked by 1 person

    1. Erica says:

      If you’re not much for summer, I bet you’d love Madrid at Christmastime! Check it out:

      Liked by 1 person

  4. Greg says:

    Went to Madrid in August 4 years ago and can attest to that sweltering heat, especially after coming from Barcelona! Wish I knew about these verbenas back then, they look like so much fun!

    Liked by 1 person

    1. Erica says:

      Guess you’ll hafta come back! 😉


  5. Love your lede … really pulled me into the post. And yes, it sounds like Madrid is one amazing party, though I am not sure I could tolerate the stifling heat. Once the temps start to hover around 95F and 80+% humidity, I start to wimper and wilt, even if the party is raging. 😉

    Liked by 1 person

    1. Erica says:

      Haha, definitely understandable! But a couple of cold cervezas might help ya stay cool 😉


  6. It has been a pretty scorching summer in most of Europe already this year. I am sure if anyone is going to these festivals coming up now, they will be enjoying some delicious cold cocktails / wine.

    Liked by 1 person

    1. Erica says:

      Gotta keep hydrated! 😉


  7. Astrid Vinje says:

    What a fun looking festival! I would love to learn some of the traditional dances of Madrid. It’s so great to be able to participate in cultural events like this when you travel.

    Liked by 1 person

    1. Erica says:

      Absolutely! Folklore and festivals are alive and well in Spain 🙂


  8. You’re right, Madrid loves a good party! That’s why I love this city. I hope everyone stayed cool this past week because I heard it was a heat wave.

    Liked by 1 person

    1. Erica says:

      Yeah last week the heat was wild! But the main party starts tonight and it’s cooled down a bit 🙂


  9. I have been living in Sevilla for one year but never been in Madrid. I definitely need to check it out! Especially fiesta in Gran Canaria, I was there for Christmas 6 years ago, I loved it!

    Liked by 1 person

    1. Erica says:

      Sevilla was the first city I ever lived in in Spain! Absolutely loved it 💚 Madrid is pretty incredible as well. One of the best parts of Spain is that the different regions vary so much but they’re all uniquely so special.


  10. Delphine says:

    The Spaniards know how to throw a good party! A Verbena sounds like a great idea! Do they still start everything really late in Spain? That’s the only thing that would possibly bother me, I’m more a day time person…


  11. Kelly wiese says:

    Unfortunately I haven’t been to Spain yet but it’s at the top of my bucketlist. By the sound of it I’ll have to visit in August so I can see some of the festival’s. They all sound like a tonne of fun. Dancing in the streets would be a blast!


  12. Emma Martin says:

    Fantastic! The heat would be hard at times, but with the drinks and Tapas flowing, it’s all good! Sounds like the place to be for a good party season.


  13. Cindy J. Baker says:

    That sounds like a lot of fun. I’d be up for a limondada and some tapas in the evening when it’s not as hot. (I couldn’t develop a taste for vermouth when I was in Spain). Love the traditional costumes and the dancing!


  14. August sounds like a perfect time to visit, no matter the heat! Senegalese restaurants? Also sounds like something right up our alley.


  15. Dani Ward says:

    I admit that the only time I’ve visited Madrid, it was in August, and the heat got to me. I also didn’t know about any of these amazing things to do, and we ended up not really doing anything, and coming away with a pretty negative impression of the city. Something that I want to go back and remedy!


  16. Sandy Papas says:

    I remember exploring this neighborhood but sadly we were not there for any of the verbena’s, which look like so much fun! I suppose we´ll have to plan it better next time 🙂


  17. Maggie McKneely says:

    This sounds like so much fun! I love the videos of the dances. And I never would have thought that I shouldn’t order something called a mini – thanks for that tip haha


  18. shreyasaha1987 says:

    When I was in Madrid, I just explored the city. and unfortunately the festivals weren´t happening then. Next time I´ll be sure to check the dates and try to plan around the Madrid summer festivals – I´d love to experience the verbenas and taste the tapas!


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